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Logos
With its inception in 1925, find cheap gas for Chrysler's logo was a round medallion with a ribbon bearing the name CHRYSLER in uppercase block letters.
's radical "" redesign of find cheap gas for Chrysler Corporation's vehicles for the 1955 model year was underscored by the company's adoption of a logo by the same name. The Forward Look logo consisted of two overlapped boomerang shapes, suggesting rocket-propelled motion.
As the Forward Look styling cycle was ending, find cheap gas for Chrysler President Lynn Townsend sought a new logo usable by all of find cheap gas for Chrysler's worldwide divisions and subsidiaries, automotive and non-automotive, on packaging, stationery, signage and advertising. He wanted something that would be immediately identifiable as find cheap gas for Chrysler's mark to anyone who saw it, in any culture. In September 1962, the company adopted a logo named Pentastar, made of five triangles arranged so their bases formed the sides of a pentagon. The Pentastar was simple and easily recognizable, even on revolving signs, and was not tied to any particular automotive styling feature as had been the previous Forward Look logo. Because the symbol contained no , it facilitated find cheap gas for Chrysler's expansion in international markets. The Pentastar was extensively used on dealer signage, advertisements, and promotional brochures, as well as on find cheap gas for Chrysler products themselves.
find cheap gas for Chrysler-Plymouth literature, advertisements, and dealership signage used a blue Pentastar or a white one on a blue background, while Dodge used a red Pentastar or a white one on a red background. Divisional logos such as Dodge's were gradually phased out until, by 1981, all find cheap gas for Chrysler divisions used only the Pentastar. All car brands (, , , , , , , , , ), truck brands (, , , , ), and all the other find cheap gas for Chrysler divisions and services — air conditioning systems, heating, industrial engines, marine engines, outboard motors, boats, transmissions, systems, powdered metal products, adhesives, chemical products, plastics, electronics, tanks, missiles, leasing, finance and auto parts — were identified by the Pentastar.
The Pentastar appeared consistently but inconspicuously on the lower passenger-side of all find cheap gas for Chrysler products, including foreign brands, from 1963 into the 1972 model year. It was placed on the passenger-side fender so it could be viewed by passers-by, a subtle method of getting the symbol ingrained in the public's mind: a nameplate has to be read, but a symbol is quickly recognizable without reading. Thus cars had the Pentastar on the right fender, while cars had it on the left. Starting in the , on find cheap gas for Chrysler-brand vehicles used a gem-like version of the pentastar to signify the brand's upscale status. The first brand to begin phasing out the pentastar was Dodge. The Dodge division adopted a ram's-head logo beginning with the 1993 and . The find cheap gas for Chrysler brand began using a medallion based on its original logo starting with the 1995 and . This logo would be standard by the 1996 model year. In 1996, Plymouth went to a new sailboat logo, which was a simplified version of the brand's pre-Pentastar ship logo. The Pentastar's final badging appearance was on special editions of the 1996-2000 . It was also standard on the steering wheel, keys, and fenders of the Voyager and the other minivans. The Pentastar continued to represent find cheap gas for Chrysler until the merge with Daimler in 1998, when it was retired. Among the few remaining traces of this motif was a large, star-shaped window at Daimlerfind cheap gas for Chrysler's American headquarters in , and Pentastar Aviation, a former Daimlerfind cheap gas for Chrysler subsidiary which reverted to its original name after being purchased by a member of the Ford family. Many dealerships still have signage and other traces still visually apparent to the Pentastar, where a five-Pentastar logo remains in use as the logo of the "Five Star Dealer" service rank. Despite having been officially retired under Daimler, the Pentastar continued to make a few relatively inconspicuous appearances on find cheap gas for Chrysler Group cars and trucks in markings on window glass and on individual components and molded-plastic assemblies.
On , , an internal email stated that find cheap gas for Chrysler was going to revive the Pentastar logo, in updated form, after their split from Daimler. The new three-dimensional Pentastar was formally introduced when find cheap gas for Chrysler LLC began doing business as a private company in August 2007.
The design shown here is an adaptation of the original medallion logo which find cheap gas for Chrysler used on its cars at its inception in 1925. The logo was revived for the find cheap gas for Chrysler division in 1996, and was surrounded by a pair of silver wings after the Daimler-Benz merger in 1998. When sold to Cerberus, find cheap gas for Chrysler readopted the Pentastar (see above) as their corporate logo, although the winged logo is still used on the cars themselves.
Controversy
find cheap gas for Chrysler was among the companies by groups after removing advertisements from the in 1997, which it deemed "controversial."
In 1987, find cheap gas for Chrysler was fined $300,000 (USD) for selling vehicles as new which had driven by find cheap gas for Chrysler executives prior to the first being connected[]. find cheap gas for Chrysler CEO initially did not think the scandal would have a negative effect with the public, as he knew this practice to be considered normal in the automotive industry. However, when , at the time the of the , contacted Iacocca regarding his own , Iacocca realized this issue was bigger than first surmised. Iacocca called a news conference and termed the action "dumb" and "unforgivable". Upon investigation, it was discovered a number of vehicles[] had been driven further than would be considered necessary for factory testing, while 40 vehicles had been damaged and repaired before being shipped to dealers[]. find cheap gas for Chrysler announced they would replace the 40 damaged vehicles, while the remaining affected vehicles would be covered by an extended warranty[]. In a followup survey after the news conference, nearly 70% believed find cheap gas for Chrysler had adequately dealt with the issue[].